Goodridge (a UK based company with global manufacturing bases) has one of the best names in the high end, performance car and motorbike industry as a producer of high quality piping systems for hydraulics and brake systems. They sell to Formula 1 and Nascar teams, as well as supercar manufacturers.

Ian was particularly helpful in the area of product positioning and channels to market. His proven knowledge of how to establish manufacturing in China and win financing was also extremely helpful.