Both strategic marketing (positioning, marketing mix, channels to market, eStrategy) and tactical marketing (events, brand center, web, video, traditional advertising media). We guarantee not to produce ads with pics of your product in them. We are much more creative, subtle and attention grabbing. Most of the market research and copy writing is done by Kate.
Lets take another look at your competitive advantages. How do you protect and enhance them? How can we turn this into a believable value proposition and position your company.
Through our partnership with RocketPod LLP of Bristol, England, we can offer logo design, web site set up and maintenance as well as software development (mobile web applications and links to your back office).
A true global leader
Ian is a true global leader. He is highly professional, very supportive, full of new ideas and knowledge which he proactively shares with others across all organizational levels. I always found his market intelligence insights very helpful.
channels to market and product positioning
Bill Ray – Former CEO of Goodridge, who led the sale of his company end 2013
Ian was particularly helpful in the area of product positioning and channels to market. His proven knowledge of how to establish manufacturing in China and win financing was also extremely helpful.
Exceptional communication skills
Ian has a great breadth of business expertise coupled with outstanding interpersonal skills. He has led complex change management issues across global businesses. The success of these ventures has been assured based on his clear understanding of the issues at hand, his exceptional communication skills and his passion and drive.
Extraordinary market intelligence
Ian has strong commercial acumen, excelling in both sales-side and buy-side of supply chain. I remember how he challenged us to build capacity and re-design supply chain to introduce a brand new product in mass production in China and Brazil in a record breaking speed. It was fantastic experience in terms of time-to-market and cost targeting. He has in-depth knowledge and a wide network in the composite industry and hence extraordinary market intelligence which have been helping us on the sourcing side as well.
Extraordinary talent
Ian pulled me into a project evaluating the feasibility and viability of a spin off. He defined the very visionary concept which meant transforming a whole department from a cost center into a profit center, offering services. He got the company's buy in by his extraordinary talent of pleading a business case, negotiating resources at CEO level in times of cost cutting. He assembled a team of highly professional, dedicated and passionate people, who worked on the evaluation of this project on top of their day to day duties because they were so convinced of the concept. His support and mentoring, the motivation and the inspiration Ian created in his team members pushed the envelope of this project, so that it became a by far broader scope than with what it had been conceived. It was a great pleasure working with Ian on this project.
Ian has outstanding sales skills
Ian has outstanding Sales skills and has used these to great effect both to develop businesses and to drive new initiatives. He is a strong Creative Thinker and skilled in understanding and managing customer needs and has a deep knowledge of a number of industries, including Coatings, Composites, Oil & Gas, Shipping. In addition to his business skills, Ian is a very strong people leader, with a strong dedication to maximizing employee engagement in diverse teams and has developed a number of individuals in Dow to leadership roles.
Ian has strong commercial acumen
Ian has strong commercial acumen, excelling in both sales-side and buy-side of supply chain. I remember how he challenged us to build capacity and re-design supply chain to introduce a brand new product in mass production in China and Brazil in a record breaking speed. It was fantastic experience in terms of time-to-market and cost targeting. He has in-depth knowledge and a wide network in the composite industry and hence extraordinary market intelligence which have been helping us on the sourcing side as well.
The most energetic, innovative and accountable leaders
Ian was one of the most energetic, innovative and accountable leaders I had on my team. He consistently engages in change management without losing sight of the ongoing operational aspects of our function (not a minor point).
In addition to meeting or exceeding all of his goals, Ian set the leadership standard in the manner in which he designed the reorganization of his portion of the Strategic Sourcing Center. He has extremely strong business savvy – knows what makes money for the company and I was thrilled to have him on my team!